The Mallorca Times

DIGITAL NEWSPAPER FOR MALLORCA (MAJORCA) SPAIN

Tennis ace Nadal to represent Balearics

The worldโ€™s number one tennis player, Rafel Nadal, has been chosen to be the representative of the Balearic islands to the outside world.

It is hoped that Nadalโ€™s highly visible public profile will encourage Europeans to visit the islands. โ€œThis is a measure of shock advertising in the face of the difficult 2009 season that lies ahead,โ€ said sources from the Ministry of Tourism. An agreement is expected to be signed next week with the tennis starโ€™s sponsorship company after some loose ends are tied up.

Tourism creates 10% of GDP and 12% of the jobs in Spain and the sponsorship deal is seen as important in boosting a positive image of the country to potential foreign tourists.

Rafael Nadal was born in Manacor and is one of Mallorcaโ€™s most famous sons. (JH)

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